Sig Ep
Stepping into the communications role of the Montana
Alpha chapter provided a unique opportunity to revamp a chapter image
and reestablish communications with many neglected stakeholders. By
developing strategy for the use of new media, both internally and
externally, we were able to efficiently reach out to many more alumni.
We were also successful in cultivating relationships with local media
to get two feature articles about the chapter. All of this educated
the public and our stakeholders about our chapter, and showed them that
Sig Ep isn't what you might expect from a college fraternity.
New Media, Brochure, Haunted House Poster
Missoulian Feature Article: Back From the Brink
Missoulian Feature Article: Running to Bozeman
UM Opera Theater
Rare is it that Missoula audiences get to hear fully staged opera. So rare that most of the market is unaware and uninformed about the genre. Overcoming this obstacle and exposing a wide audience to the production of Gianni Schicchi | Suor Angelica is our challenge for this campaign. Through carefully targeted integrated pieces, new media, and viral marketing, we will reinforce a new brand image for the University's Opera Company.
Gen-O
The young audience development program at Washington National Opera, Gen-O, has become a model of excellence for performing arts organizations around the country. As a part of my duties in the marketing department during the summer of 2006, I developed this comprehensive marketing plan for the program's coming season. Gen-O Plan